NEWS AND VIEWS PPC

I promised you some straight talk about how to bring down the cost of PPC (pay per click) in your marketing plan. Go after organic searches, these are non-paid listings on the search page.
How can you bring these up! with links and making sure your site is "crawler ready". Make sure your site map is up to date. Make sure your meta-tags are easily recognizable. Use phrases such as example:"buy here pay here" in your site description. The way you describe your site is very important for search engines to find it when searching. I lowered my PPC (pay per click) monthly budget, tweaked my description and the organic searches have risen. My site is still on the first page of Google searches. Also, I experimented with a new category Cars Under 3K, it's getting traffic. In fact, I am scrambling to find more under 3K cars. Finally, We (Dealers) will never figure out exactly how search engines act. Simply, because the rules change. The web is like a living breathing monster that has to be fed a different diet(code) every now and then. I can only take you along on my journey. This is an on-going learning process: Have any tricks up your sleeve?