NEWS AND VIEWS PPC

I promised you some straight talk about how to bring down the cost of PPC (pay per click) in your marketing plan. Go after organic searches, these are non-paid listings on the search page.
How can you bring these up! with links and making sure your site is "crawler ready". Make sure your site map is up to date. Make sure your meta-tags are easily recognizable. Use phrases such as example:"buy here pay here" in your site description. The way you describe your site is very important for search engines to find it when searching. I lowered my PPC (pay per click) monthly budget, tweaked my description and the organic searches have risen. My site is still on the first page of Google searches. Also, I experimented with a new category Cars Under 3K, it's getting traffic. In fact, I am scrambling to find more under 3K cars. Finally, We (Dealers) will never figure out exactly how search engines act. Simply, because the rules change. The web is like a living breathing monster that has to be fed a different diet(code) every now and then. I can only take you along on my journey. This is an on-going learning process: Have any tricks up your sleeve?

Want Your Auto Business To Survive Into 2010

Any one who has read the gloom and doom reported by Automotive News knows that 2009 is the time Dealers need to change "business as usual". I have been saying since 2007 the time of the new car is dwindling down the drain. To survive the next two years, trim the fat! What you want to keep on your floor plan is Used Car's. Preferably, the majority under $12,000. Consumer's will still need to buy cars most will be looking for a cash deal or low payments.And in a lot of cases, Buy Here Pay Here! This credit crunch won't go away overnight. And even when credit loosens up, the consumer's confidence has taken a serious hit. Be ready for this Business: I will once again say " trim the fat" in advertising. In North Carolina I give an affordable alternative that works. I am sure other states most have the same types of choices.The day's of $10,000 a month advertising is over. Think Locally! Concentrate your advertising only to your market. You don't need to be advertising through out the US it is not cost effective.

Want Your Auto Business To Survive Into 2010

Any one who has read the gloom and doom reported by Automotive News knows that 2009 is the time Dealers need to change "business as usual". I have been saying since 2007 the time of the new car is dwindling down the drain. To survive the next two years, trim the fat! What you want to keep on your floor plan is Used Car's. Preferably, the majority under $12,000. Consumer's will still need to buy cars most will be looking for a cash deal or low payments.
And in a lot of cases, Buy Here Pay Here! This credit crunch won't go away overnight. And even when credit loosens up, the consumer's confidence has taken a serious hit. Be ready for this Business: I will once again say " trim the fat" in advertising. In North Carolina I give an affordable alternative that works. I am sure other states most have the same types of choices.
The day's of $10,000 a month advertising is over. Think Locally! Concentrate your advertising only to your market. You don't need to be advertising through out the US it is not cost effective.
Forget New Car advertising: Let the Manufacturer do it!